In contrast of the closing of a boutique hotel in Manchester, London sees later next month the opening of a new small 30 rooms chic hotel in the heart of Soho. The Sanctum Soho Hotel also provides private cinema, open air spa on the roof garden, a restaurant and a private bar open to residents only.
The hotel has been built with an investment of around £10M with the supervision of the designer Lesley Purcell of Can Do interior design company. This is the second hotel of the Concept Venues Group created by the chef Garry Hollihead and Mark Fuller who owns the Embassy members club in London.
About the hotel, it plays a subtle mix between sobriety and silver shiny theme. Different rooms types are available from Crash Pads (small 13sqm room), Superior Double (25sqm), Deluxe Double (32sqm) and 3 types of suites.
The hotel has already worked out their distribution partner. They decided to choose the growing Design Hotels representation company that fits well with the hotel standards.
Their website is not the best I have seen for hotels like these. It lacks of innovation and doesn't invite enough to discover the hotel. Besides some kind of diaporama on the homepage, you don't have much information about the hotel. In terms of visuals, it lacks pictures on some room types like the Crash Pad (for visitors who has a limited budget).
The booking engine is powered by Synxis (another company getting bigger and bigger every year) and announced rates starting at £175 for a Crash Pad or £210 for a Superior Double room for a Friday night stay in June 09.
The questions is if London needs another boutique hotel. Can it survives the crisis we are living in today? Do you really want to stay in Soho on your visit in London? The hotel needs some bells and whistles for sure to compete with 1,400 hotels in the capital. Also not very far from the hotel, you already have The Soho Hotel that is the 2nd most rated hotel according to TripAdvisor. Good luck to them.
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