The European small luxury hotel chain goes global and decides to rebrand their group Franklyn Hotels & Resorts. This new brand aims to appeal better to International consumers. The group has an expansion plan into Singapore, China, Indonesia and Thailand.
The KOP Group - a real estate investment company with $2.5B worth of assets around the world - has recently invested in Stein Management Company International and has consequently appointed Michael Sagild to the position of Chief Executive Officer.
Why Franklyn? The group PR agency explains:
"Following intensive research, the company’s name was subsequently developed with ‘Franklyn’ offering a polysyllabic moniker that positions itself alongside other world-class hotel brands such as Morgans, Aman, COMO and Starwood. Franklyn is a bi-syllabic name, consisting of a free morpheme, ‘Frank’, and a suffix, ‘lyn’, and enjoys a rich cultural heritage through its etymology. The historical resonance of the name itself alludes to the notion of classicism – with the classic and contemporary forming core brand values of the company - and it also conjures warm associations of American hospitality. The etymology of Franklyn derives from a broad range of positive concepts: it carries the meaning of a frank or seal, it also denotes sincerity, authenticity and honour. The Franklyn brand will act as a seal of approval, guaranteeing a level of quality and luxury, whether it be in a Franklyn Hotel, Resort, Restaurant or Spa."
12 hotels are part of the group like the Gran Hotel Son Net in Mallorca or The Cadogan in London.
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